What Comes Before The Product

What Comes Before The Product

Today I want to go back to basics, and cover a question a lot of new and even people who have been selling online miss, and that is “What comes before the product” Now do not worry, this is nothing complicated or takes extra money, but if you get this wrong, you can have a great product, thousands spent on adverts and have your item on all the leading websites in the world, and you will not make money.

Yes I am talking doing some basic and I mean basic research, you can do this by asking people, reading newspapers, Google or you can use software such as Terapeak .  But if you are just staring out do it the free way, and you will have fun and doing it.

So you have found a great product, it ticks all the boxes for you. It is easy to ship, it is light and will fit into a box or Jiffy Bag with out problem. The company provide great pictures and even help you with the marketing. It looks like a winner. It is at the right price point for you and there is good profits, you are all smiles, and can see the money rushing into your bank account.

But stop…………………have you asked yourself a few very important questions.

  • Is there a large enough group of people in need of the product. Notice the word need, they may want the product, but do they need it. You see when money is tight people do cut back, on items they would like or want and only spend on products they need.
  • Do the people have money ? Or are you trying to sell to a market that does not have money. The ideal market you are looking for needs surplus cash.
  • Do they have a means of buying from you……………………… Credit Card, Paypal etc. If not then you are onto a loser. When you sell online you need your customers to be able use a card or payment gateways like PayPal etc.

Now when you add those three items together you will be onto a winner. In closing I would like to leave you with a simple thought. Next time you are looking for a product to add to your store, STOP. Then look for the people group first, tick off the list, and then choose your product, that way you will sell more and not have as many bad products. So what comes before the product ? The people group.

Andrew Milburn is an eBay Consultant based in Lichfield Staffordshire

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