Understanding their customer is one of the hardest and and also one of things you need to do if you want to have a success in marketing either online and offline. When I sit down with a client one of the first things I ask them is, have they ever sold or bought on eBay. Most say kind of. I then explain that they need  understand their customer before they can really make a success of their business.

You need to get into the mind set of your customer, what they look like, where they shop, what they like to eat, drink, wear. The types of music they like to listen to, and the list goes on and on.

Do they have a credit or debit card – if not you will find it very difficult to sell to them online, yes it can be done but you will struggle to make sales, as they will need a way to pay for the items.

The more you are able to understand your customer the more you will sell. For example it is a known fact that items sold at auction have a higher selling price on eBay if you finish in an evening at the weekend. This has been proven time after time.

You but some widgets and put them to finish on a Sunday evening at around 8pm, and your heart sinks when you notice no sales. But the main issue was the item you were selling was meant for a business, and these people were only online between 8am – 8pm Monday to Friday. You find this out, change your listings to finish between those times and your sales increase, and on further testing and understand the customer better you find the best time is at 1pm to sell these items. You change them again and your sales never look back.

As you learn more about your niche and what makes the people tick you will be able to find out more and more about your customers some may surprise you and others shock you, but if you apply these simple items into your eBay business you will see sales increase and other product lines will be brought to your attention.

So please take some time out and get to your customer, what they look like and what their buying habits are. Then you will be able to sell more to them and write better sales letters.