How Long Should My eBay Description Be
A very common eBay question I get is “How Long Should My eBay Description Be ?” And to be honest there is no set answer to the question. There are ideas and thoughts on How Long Should My eBay Description Be ? but no one has come up and spoken out on what they think is the right answer. But what people have said and I stand in agreement with them on………………..It needs to be long enough to sell your item.
When I sit down with a client, and have gone through all the basics of listing an item, I will then spend sometime with them on this subject. Now I am no expert and like many of us in the world of online and offline selling I too am still learning and also experimenting as well. As in anything in business and marketing we always need to test and tweak. But if we go back to the statement that it needs to be long enough to sell your item, then that is a start.
If you are selling a 0.99 item then your listing will most likely have a picture and a few bullet points, where as if you were selling an item in the hundreds or thousands of dollars or pounds you will have many pictures and a lot of detail in your description. As I sit with my clients, I tend to go over a few points which I will share with you below.
How Long Should My eBay Description Be ?
It needs to be long enough for someone to understand the item without it getting boring. A good way of writing it, is by sitting down and either imagine (or have a friend there) that you are telling your best friend all about this wonderful product you have found which will change their lives for the better. You need to sell the item, but at the same time do not go over board with hype. Be open and honest with people.
Go and take a look at other listing on eBay for similar products and see what over sellers are doing. Look for the Top Rated Sellers as these people know what they are doing. Now if they all use one picture and two lines of basic text. Guess what so do you. But if they have a dozen pictures and page after page of description and they are selling loads of the item. Guess what so do you. Now please do not copy the words and pictures, use what they are doing as a template. Do your own research and take your own pictures. you must never ever copy someone else’s listing period.
Another thing you can do is look at adverts in newspapers and the Sunday supplements and look at how these people write their adverts and lay out the pictures and wording – these people are experts and know what they are doing, so it is a good idea to “swipe” examples and keep them in a file to give yourself thoughts and ideas if you get stuck.
I hope the above has given you some ideas on How Long Should My eBay Description Be.
Andrew Milburn Is An eBay Consultant Bases In Lichfield Staffordshire