Why Multi Channel Selling Is Good For Your Business

Multi-Channel selling is a great way to add more profit to your business and also help you reach a bigger customer base. How many of you right now are selling on more than one eCommerce platform? By this I am talking about Amazon, eBay, Etsy, Your Own Site, One of the many sites such as Bigcommerce, Craigs List, Facebook and the list goes on and on.

Now if you are very new to online selling I would not suggest you jump into all the above, Pick one of them, learn how to sell there and then move on to the next and so on. Now while some of you may sell on all the above most people will work on just three or four.

Personally, I sell on Amazon, eBay, Etsy, Facebook Buy and Sell Groups and Gumtree. I used to have my own online store but I have slowed that down over the past few years. I still have it, if I need to get it back up – just in case.

So why do we need to sell on the different platforms?

  • Well the first one is quite simple the more areas you decide to sell on the more money you can make as you are selling to a bigger and bigger audience and reaching a massive buyers pool. But like I said earlier take this a step at a time, start with one, learn the ropes, make some money and then add another one. I would suggest you start with say eBay or Amazon, grow this and then do the other one. Then you can branch out.
  • Another reason you want to sell on different platforms is because different people hang out in different places. As an example some people love Amazon and just buy from there, and if you only had your product on say eBay you would be losing out on a lot of extra sales. It is just like the retail outlets in the real world, different people shop in different shops, so by having our items on the different platforms we can take advantage of all these buyers with their buying habits.
  • Another reason is more as a safety net, imagine if you were banned from one platform and that was the only place you sold on. It would take you some time to start up from scratch, but if you sell on multiple ones and you do get banned from one it will not hurt you as much.
  • A reason a lot of people do not realise straight away is by selling on say eBay, Amazon, and Etsy when you are out product sourcing it gives you a massive pool of products you can source from. As you are going around sourcing you can think is this for eBay, Amazon or Etsy. And yes it means more products and more products means more profit.

So there we have a few different reasons why selling on different channels can help you grow your business. Over the coming months, I will be touching on Multi-Channel selling a lot more and suggesting different tools help you manage your growing business.

So if you are just selling on one platform at the moment set yourself a goal to look at the next one that suits you and your business, take the action steps to open the account and start listing.
Happy Selling


Andrew Milburn has been selling on eBay and Amazon for many years
and is now helping many others from around the world learn the
freedom of selling on Amazon and eBay can bring. Andrew is currently
working with Jim Cockrum as an Amazon Consultant and eBay Consultant and offers coaching through their coaching programs.
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