Under Promise and Over Deliver
Now as you read the title of this article “Under Promise and Over Deliver” I can hear some of you shout WHAT. We are in sales and should sell, sell, sell all the time, we should offer and tell our customers we have the best thing since sliced bread. And yes I do agree with you, but over the years I have been studying some of the op online and offline marketers, both in the Internet Marketing field and in the general market place, a lot of them stay under the radar. They offer great products, with great prices, but they always under promise and over deliver.
This week I watched the latest episode of The Apprentice here in the UK and the task was to come up with a top end biscuit, brand, and pitch the end product to some of the leading supermarkets here in the UK. Now the team who won had a massive order from one of the supermarkets, but a point that Lord Sugar picked up and told them off on was the pitch……………… They promised massive TV adverts, with movie stars and massive press adverts. Lord Sugar told them they had over promised, and could not deliver on the promise.
The same goes for your eBay business when you are writing your titles and your descriptions, you needed to under promise or under sell and when your client or customer gets their order delivered to them and opens the box they have that WOW factor. You have over delivered. So how can you apply this to your eBay business.
Well one way is if you are selling children’s toys that require batteries. In your listing you put all about the toy and at the bottom you put a note that says **please note this item requires 4 batteries**, the customer knows this when they buy and will be prepared to buy the batteries when the item comes. Now comes the over deliver part, you put the batteries in the box free of charge for the customer. This will put a smile on their face.
The above example is only one way you can over deliver and under promise you just need to think about your own business and go that extra mile. So next time you do a listing and send out a parcel think how you can under promise and over deliver.
Andrew Milburn is an eBay Consultant based in Lichfield Staffordshire.
