Listing Goals

Listing Goals


A common question that I get, is around the subject of Listing Goals. And this is not only from new sellers but from people who have been selling on sites such as eBay and Amazon since time began. Now I am going to be honest and straight with you here, Yes it is very important that you have written down a listing goal, but as we go through this article, I cannot really say what this goal should be…………….but I can really help you get there.

So go grab yourself a cup of coffee, a legal pad and some pens and pencils and let’s have a go at setting some goals for listing on eBay.

How many items are you listing a day/week.month at the moment ? There is no point in saying you will be listing 12 items a day if you are struggling to list 12 items in a month. Sorry if that sounds a bit hard but you need to set some realistic goals and once you have reached them, then set your self higher ones.

Let us say you want to list 100 items a month, this is equal to 25 items a week and this equals to around  3.5 items a day. When you say 3 items a day it sounds so much easier to achieve and to reach.

Another way to look at this is if you are selling items with a fixed profit, you can work out how much you need to earn a month and then work out how many you need to sell a month and then work back how many you need to sell a day. (And you can then work out how many you need to list)

For example if you need to sell 3 items a day, you will need to be listing at least 3 items a day does this make sense?

Right now we know how many items you need to list, you need to set your self targets for pictures and then for writing the listings. I have covered this in other posts but will do a re-cap for you.

Spend one day a month taking all the pictures or take an hour a day and take a batch of pictures and do any editing that is needed.

Then in spare time (Lunch Breaks etc), write descriptions in notepad.

Then you are all ready to go, and you can list like mad.

So to re-cap, set yourself realistic goals and then go and do them, and once you meet the goals for a few weeks, you can up them, and keep on doing this until you have reached your limits.

Andrew Milburn Is An eBay Consultant



I Don’t Have The Time

One of the popular “moans” I hear when coaching with clients is “I don’t have the time“, and then in the next breath they tell you how they go to pub every night and meet friends or how they must make sure they are home to watch the latest soap opera or reality TV. So when they say “I don’t have time” I will often smile and say but you do.

Time Management from the Inside Out, Second Edition:
The Foolproof System for Taking Control of Your Schedule — and Your Life

Then I will just run a few questions by them and try and find out how long they spend watch the TV or down the pub, and at times it even shocks the people I work with. So let’s look at some rough and average figures. Recently I asked a new client about something and she gave me the classic answer it is OK for you, but I don’t have the time. Now I knew Miss X loved her soaps and reality TV so I asked her how many hours a week do you watch your programs, without batting an eyelid, she said guess 24 hours a week, so I said that’s around 100 hours a month.

And to be honest she did looked shocked so i went on a bit…………..Miss X how many hours do you put into your job at the office and she said 30 hours a week. And then it hit her…………………….She said I do have time don’t I. I said well when you think you put almost as much time into watching TV as you do work then yes.

We then sat down and I showed her how to plan her day and how she could still watch some of her TV, but if she halved her TV time she could find an extra 48 hours a month to put into her business. So you see when people say “I don’t have the time” we need to look into where they do put their time.

But this also goes for us who work from home, we will often say those famous words “I don’t have the time. We need to make time. Over the next few months can I challenge us all to keep a close note of where our time goes to. If we find we are spending to many hours on Facebook or Google+ we need to turn it off. (A side note to that is if it is making you money, keep at it, but if all you are doing is looking for long lost friends and chatting to mates, then switch it off). Set aside some Social Media time each day of around 30 minutes and stick to it. But do not use it doing your hours of business.

If time is really an issue with you ask a friend to work on a time plan with you, and help you to stick to it. There are many other ways on where you can find time, and in up coming posts we will look at some of these. So please ban those words “I don’t have the time” from your life and start and make some time.

Andrew Milburn Is An eBay Consultant Based In Lichfield Staffordshire

What Comes Before The Product

What Comes Before The Product

Today I want to go back to basics, and cover a question a lot of new and even people who have been selling online miss, and that is “What comes before the product” Now do not worry, this is nothing complicated or takes extra money, but if you get this wrong, you can have a great product, thousands spent on adverts and have your item on all the leading websites in the world, and you will not make money.

Yes I am talking doing some basic and I mean basic research, you can do this by asking people, reading newspapers, Google or you can use software such as Terapeak .  But if you are just staring out do it the free way, and you will have fun and doing it.

So you have found a great product, it ticks all the boxes for you. It is easy to ship, it is light and will fit into a box or Jiffy Bag with out problem. The company provide great pictures and even help you with the marketing. It looks like a winner. It is at the right price point for you and there is good profits, you are all smiles, and can see the money rushing into your bank account.

But stop…………………have you asked yourself a few very important questions.

  • Is there a large enough group of people in need of the product. Notice the word need, they may want the product, but do they need it. You see when money is tight people do cut back, on items they would like or want and only spend on products they need.
  • Do the people have money ? Or are you trying to sell to a market that does not have money. The ideal market you are looking for needs surplus cash.
  • Do they have a means of buying from you……………………… Credit Card, Paypal etc. If not then you are onto a loser. When you sell online you need your customers to be able use a card or payment gateways like PayPal etc.

Now when you add those three items together you will be onto a winner. In closing I would like to leave you with a simple thought. Next time you are looking for a product to add to your store, STOP. Then look for the people group first, tick off the list, and then choose your product, that way you will sell more and not have as many bad products. So what comes before the product ? The people group.

Andrew Milburn is an eBay Consultant based in Lichfield Staffordshire

What To Sell On eBay – Consumable Products

Consumable Products

One of the big questions I am asked as an eBay consultant is what should I sell, and we will sit down and go through a brain storming session and you will find articles on this blog that will talk about some of the ideas and niches. A lot of the time people go down the one of a kind products and while this is good and good money can be made, there is another niche or multiple niches where you can make money time and time again, and as long as you offer a good product and top notch customer service you will have a customer for life.

Have you ever looked at some of these insurance adverts or cosmetic adverts and wondered to your self how they can afford to give you a gift worth so much and you are only spending a few pounds with them? Well welcome to the world of consumable products. You see the people who make these items know they are good and also know that once you have tried the item you will come back time and time again for it. Also you will tell your family and friends and at the same time buy other items and products from the range. This is the world of consumable products.

Let’s look at an example, you sell some face cream either a brand name or non brand name and you make a profit of 10.00 on each jar. The average person uses 1 jars a month. So you make a profit of 10.00 a month, and over the year that is equal to 120.00. When you look at it like this is become quite “sexy”. But also think about your average customer as long as your customer service is good they might stop with you for 3 years or more, so know you are talking about 360.00 over that time period.

But to keep it simple let’s keep it to the year. 120.00 per person per year from one consumable item, what if you could add another few items into the equation now you could be making 30.00 a month per person. So you can see quite quickly you can build up a nice income from consumable products. Sp next time you are looking at products to sell, go and take a look at the vast niche of consumable products. Do some digging and do some research and soon you will be smiling and laughing your way to the bank.