eBay And Social Media
As online sellers we are always looking for more customers and at times we do just sit back and wait for eBay to drive us traffic, and then wait for the traffic to turn into buyers. Hands in the air who has done that………….I know I have and then moaned that I have not sold anything and then blame eBay. I think if we are all honest we have been there and worn the tee-shirt.
Now while eBay does drive massive traffic to the site every second of everyday, and this traffic filters down to the the sellers around the world, we should not rely on eBay doing all the work, and to be fair why should they. (If we want eBay to do more of the marketing then they do have programs that we can pay for – and I have clients who have used these and they do work, and work well)
But is there another way that we can engage with buyers and prospective buyers that does not cost us money, just some time. And the answer is yes there is and most of us who use the Internet are using this other way on a daily basis, but have not ever thought about using it to promote their online businesses. Of course I am talking about Social Media and the likes of :
- YouTube
- Google+
- And others
But when you use these sites to promote your business and products you should not pitch the whole time, the whole idea is to engage your fans and friends, share hints, tips and ideas with these people and then once you have engaged once in a while you can promote your business and products. But if you just promote, your fans will vanish and this system will not work for you.
Another thing that is very important is you want personal accounts and business accounts. Keep each one separate, you must never mix business and personal accounts, your business people do not want to know what your pt did this morning or what you had to eat (Ok if you are a media star then this is different, I am talking about normal businesses).
Try and post on a regular basis – again looking at myself here, as I need to back into a routine to do this.
Have fun and see what difference it makes to your business and your life.


