If you have been around internet marketing for some time you will often hear the word or phrase swipe file. So what is a swipe file and why do you need a swipe file for your business? And do not worry if you do not know what a swipe file is, by the end of this article you should be an expert.
Ever since the world of sales and marketing began people kept a swipe file. In very simple terms all a swipe file is, is a folder or boxes of sales letters, catalogues, brochures, magazines and newspapers. When you look at some of the top Direct Marketers in the world people such as Gary Halbert, Dan Kennedy, John Carlton and many others they will all talk about their swipe files. Yes even these great men and women use them, and if they use them so should we.
Also when you get a piece of Junk Mail in the post or in your newspaper I want you to keep them and file them away. And I want you to do the same for those spam emails, set up an online file system and keep copies of them. Yes keep spam !!!
Now the reason you want to keep these pieces of mail etc is to give you ideas when you are looking to write an article or title or description. Now please note you do not copy it word for word, but you can do is use it as a template. And by using it as a template you soon will be writing headlines like the pro’s.
Let’s look at an example “When I Sat Down At The Piano, They Started To Laugh.. But When I began To Play…………………………” Now that was a very famous headline written to sell a mail order course teach people how to play the piano. And it sold millions of copies. Now have a think, how many times have you seen tis template use? I would say many times.
You see people all over the world have taken the title as a template and just played around with the words for their niche.
The same can go for catalogues collect as many as you can, look how the pictures look, the way they hold the camera, and back grounds they use. Look how they use colours etc.
When you have time pop along to the newsagent and scan the women’s magazines and make notes of the titles and teaser copies. These people are paid very good money. Get inspired by them and take you business to the next level by using a swipe file.
Andrew Milburn Is An eBay Consultant Based In Lichfield Staffordshire