How To Re-purpose Your Marketing Material
A question I often will get is how do you re-purpose your marketing material for your niche. Now with all the latest reports and guides that are doing the rounds at the moment, you may be think that this is something new and hot. Well sorry to disappoint you, the art of re-purposing the written word is nothing new at all, and it is something that has been going on for many years – in fact since the printing press began.
Yes there are lots of these reports and guides out there that tell you how to do it, and how it works so well in the Internet Marketing Business world field. But please listen this works in any field you may choose and if I am honest it works even better in some of the smaller niches, as it has not been over used.
Now some of you may be thinking what does it mean to re-purpose your marketing material, so to help you understand what it means let me give you an example of what it can look like.
@ Take for example the book Harry Potter.
@ The book has been turned into a movie
@ The movie into DVD
@ DVD into spoken word
@ Spoken word into a range of clothing
@ Then you have the fair ground rides
@ Also badges, pens, and loads of other items
So you see from a book you can get a whole range of other related items, that have the potential of driving traffic or sales to each other. In fact someone who sees the film, may then go and buy the book. It is a win – win situation.
How To Re-Purpose Your Material
Let’s say that you have written a blog post and added it to your blog, now many people would stop there and leave it at that and loose out on a lots of traffic to their site.
- You could re-write or spin the article and add it to an Article Directory or a few.
- You could read it out and turn it into an mp3 and make a mini podcast and add it to iTunes.
- Make a PowerPoint and a voice over and add it to YouTube
- Submit it as a Press Release and add it to the Online Press Release Companies
The above is a quick example what you can do with just one simple blog post. Remember the more places you put your name out there the more back links you get, the more back links you get the more traffic and the more traffic means more sales. Also some of the sites allow people to share the items with others, so in a short period of time you can be all over the internet.
As time goes on I will add other ideas and thoughts as to how you can re-purpose your marketing material and generate more traffic and thus get more sales.
Andrew Milburn Is An eBay Consultant Based In Lichfield Staffordshire.