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Browsing Posts tagged Andrew Milburn

Research

As an eBay Consultant each day is very varied and brings good points and also some bad points when having to deal with some situations a client goes through. But one aspect that I enjoy and I know other eBay Consultants enjoy is the area of research. In the olden days research used to mean going to a library and making loads of phone calls – (and this still works and is very valid and can bring you fruitful results) but in 2012 research can be done in so many more different ways. With the internet being one of the most useful tools any eBay seller can have.

But in today’s article on research I want to look at a broad overview and then with further articles look at each one in more depth. This will save you having to read everything at once, but it will also let you read something and then put into practise what you have just read. You need to do your research and then make a plan, and then put that plan into action and only then will you start to see the results from all your research.

So where can you go and do your research ?

  • Library
  • Newspapers
  • Magazines
  • High Street
  • Internet
  • Software
  • Membership Sites
  • People
  • TV
  • Shopping Channels
  • eBay
  • Amazon

The above is just a small example of where you can go and do some research for products that you are looking to sell. I would suggest that you spent sometime each day or week and all you do in that time period is research for new products and niches that you can sell into. As an eBay seller you need to get into the mindset that you are always looking to expand your product lines and looking to sell into other product niches. You need to be thinking like a buyer from one of the multi-national shops. The whole time they are looking for new products to sell. They do this by spending hour after hour and week after week looking at new products and then doing the research as to how the product will sell.

While you do this research you will find some winners and some losers, when you get a loser, you just need to learn to move on and find that next winner. But also something else will start to happen, as you become more successful and known, you will start to get phone calls and emails from companies asking if you would like to sell their product, while this saves you the time having to go out there, you will still need to do the research. Research is not one of those old fashioned boring subjects, it is fun and exciting and with all the modern ways of doing research out there it will be a fun part of your business and over the coming weeks we will be looking at some of the more exciting ways of doing research both online and offline.

Happy Research

eBay And The Postage Price Increase

All over the eBay boards and forums people are voicing their concerns and anger over the soon to be price increases on the Royal Mail network. Yes to the average person on the street 14p increase on 1st and 2nd class postage does seem a lot, but I tend to stand back and take a overall look at the increase and how it will effect my business and the businesses of my clients.

Royal Mail Price Increase, Royal Mail, Andrew Milburn, My Auction Empires, eBay, eBay consultant

While the UK gets cross and upset over the increase we need to look at what can be done.

We can stop using Royal Mail and close our business down – An idea but not good one

We can stop using Royal Mail and use a different carrier for our items – An idea that will work if the items are the right weight

We carry on using Royal Mail and adjust the increase into our costing - To me this is one of the better ideas.

As eBay sellers we need to look at the bigger picture. For example the other day on the news I heard someone say that come the end of the month he will have to stop selling and close his business down due to the postage price increase, they who were around him on the interview were agreeing and feeling sorry for him.

But was that the whole story, well it is very hard to say, the news did not say what he was selling or what quantities he was selling it in, but what he did say they were small items that fitted in jiffy bags. So let’s say his postage costs will go up by 20p an item n round terms. Yes this does add up if you are selling a lot of items a week, but if the profit margin is only that small the seller needs to either source his product from another supplier, find a new product line or increase his sales price by the 20p (or what ever the extra costs are)

Like I said at the start of the article the price increases are quite high, but it is how we react to them. If we have the right margins in our business or maybe tweak our prices a small bit then everything will work out fine. But remember Royal Mail are not the only company out there that deliver packages there are many others who often offer a better service than Royal Mail with full tracking on every item and their prices are very good.

For sometime now I have been using a broker called Parcel2go.com and they work with companies like DHL, Hermes, City Link but the prices are very good and much cheaper than if you went direct to one of the carriers due to the volume they do each day.

So in closing keep a cool head, know your figures, tweak prices where needed and all should be good.

Happy Selling

 

Use Real Photo’s On eBay

Over the years there has been a growing trend on not using real photo’s on eBay listings. Hands in the air I am guilty as charged and have used stock images. Yes even us eBay consultants get it wrong, but are we always to blame ? Recently eBay has been asking sellers in certain categories to add the ISBN or bar code number and if buy magic a photo of the book or CD etc will appear along with a full description of the item. And a lot of sellers both new and old just stay with that and if in the right mood will add a few lines of their own.

But this does cause issues as found out by a good friend of mine Chris Dawson over at Tamebay.com, please take a look at his blog post. Now the area Chris is talking about and also I am is in the area of secondhand items. The pictures eBay chooses for you are all brand new items, and this causes an upset with buyers as they are not seeing the real item and this in turn will cause an upset for the sellers out their. So to read more about this please pop on over to Tamebay.com and take a look

Now an area where I believe you can use stock items is in new items and where you are drop-shipping items. As a drop-shipper you use the photo’s you have been given, end of story. And I am talking with a new client where I will be acting as a TA for them and they sell in the business to business niche. All their items are new and they will provide me with stock images.

So if you are selling used items never use stock photo’s and this will keep you out of any problems. If you are selling brand new items and you are drop-shipping or as in the case of this new client you have to use stock photo’s, but where possible please take your own photo’s as this will give you brownie points all round.

Around this time of year we always have a Royal Mail price increase, as an eBay Consultant one of my tasks to to see people through this time when sites such as eBay are looking at sellers to offer free shipping.

 

Royal Mail, Royal Mail price increase, ebay consultant, eBay

On one hand we all knew this price increase was coming it was nothing of a surprise, so let’s not too excited over the fact. Every company and small business who offers products via the mail will be effected. But what can be done ?

First off look to see if your products can take the increase without doing anything. Only today while in the Post Office I was chatting to a girl who I knew sold part-time on eBay and she said she would no longer be able to do this. Now I now the products she sells – they are light-weight items and are small packets. She is looking at an increase of under 50p per item. I challenged her on what she had said, and I would do the same to anyone who only had a profit of pence on the items.

Now after chatting further with her and asking some numbers I showed her by buying in slightly larger numbers, buying her postal items online and not from a shop (Example she was paying £1.20 for a jiffy bag, I explained where she can buy the same one for £0.15), and this was from Poundland. Not even an online place for now. She ended up making more profit, without doing anything apart from buying cheaper postal items.

If you are sending out heavier items either one a week or 30 a day it is worth going to companies such as Parcel2go. This company is a broker and they allow online sellers to take advantage of bulk buying. As sellers you just book online, pay via PayPal and then DHL, Fedex, UPS, Home Delivery Network, arrive at your door and pick your items up. Yes you can go direct to these companies and get an account, but until you are sending hundreds of items a day out you will not match the prices.

I have been using Parcel2go.com for may years and never have had any major problems, yes a few little ones but these are sorted in minutes on the phone and another big advantage is all the items are fully traceable from the time the driver picks them up to they are delivered. You can go online and see where in the country or world your item is at that point in time.

But getting back to the Royal Mail price increase, you need to keep a cool head, look at your prices and see if you can leave them as they are or just tweak them slightly. Maybe you could offer 2nd class delivery as your first option and then offer other options and charge the customers the cost price of the postal charges. Or as I have mentioned look at different carriers and use companies such as Parcel2go.com. Keep an eye on your costing and just carry on selling.

Plan now for the increases which are coming at the end of the April, and keep business as usual, and don’t let the Royal Mail Price Increases get you down.

 

Free shipping on eBay has been an ongoing issue for many years. As you look across the different blogs, Facebook pages and forums, there are two schools of thought. Yes it should be free and No you should charge shipping, and no real middle ground.

free delivery, free shipping on eBay, Andrew Milburn, eBay consultant, Ws13, Ws14, WS15

But I think to understand the concept of free shipping we need to look outside the box of eBay and look at what the rest of the world are doing. At times when we sell on eBay we forget there is another world out there, and we can learn lessons from them all the time. Also when we are looking at the free shipping debate we need to think how would we like to be treated.

One of the first sites that I use in research is Amazon, now if we buy from Amazon and they have the goods in the warehouse and I spend over £25.00, I get free shipping. Also if I am an Amazon Prime member I get free next day delivery no matter what I spend. But flip the coin and say I buy 6 items off Amazon and they are all supplied by the people direct I am charged a shipping cost from each seller, this is not funny and there have been times, when I have just not bought some of the items due to the shipping costs.

If you flip through any catalogue, magazine, website when looking for items people tend to go for companies that offer free delivery. I know in our minds we are charged delivery fees for they are added onto the cost of the goods – but in the box where it says delivery charge it says free.

Now let’s look at free shipping on eBay – people are after items that are high quality, good prices and guess what free delivery, and the free delivery is even more important when they are using the shopping basket and buying from other suppliers as well as you. For when they get to the checkout and they see the total and it is too high, very often it is the ones that charge delivery fees that are deleted from their shopping baskets.

Yes I know, there are items when we sell items overseas and we cannot offer free shipping, here keep your rates as low as possible. But for domestic shipping try and offer it free and see what a difference it will make to your sales and more important here in the UK you get an automatic 5 star rating if you offer free delivery.

In 99% of my listings I offer free domestic shipping and as cheap as possible for overseas clients and over the next few months I aim to offer free domestic shipping on all my items. Free shipping on eBay works as is here to stay.

 

We all have the same time. As soon as the clock strikes midnight young and old, rich and poor all start off the same…….we all have the same 24 hours in the day. So what makes the difference ? It is how we use the time that God has given us. Each person around the world views the time we have been given so different.

to-do-list, eBay Consultant, Andrew Milburn, My Auction Empires

Many just view each day from start to finish as a waste of time and wish it soon will be over, and they do this day in and day out. But very soon it may be the last day, you are able to waste and then you will look back and say to yourself and others I just wish I had used my time wisely.

Time knows no barriers each person is given the same 24 hours and it is down to us, to manage that 24 hours and use it wisely. In the past I for one used to get up start the day going from one job to the next job. Ok I did achieve some success, but it was not until I sat down and looked at my life, and decided I wanted more from life, but how.

I worked long hours and apart from getting an extra few hours in my day I could not see anyway round it. It was then the T0-Do list came into my life. Each night I wrote down my goals and tasks for the next day and but time blocks to each one.

Yes to start with it was hard, but after a week or so it became a habit, and guess what I found that extra time in my life, in fact I found an extra 4 hours a day. It was fantastic.

Each night before I went to bed I made my To-Do list out and then when I got up in the morning, I did not sit there thinking what do I do first. I just looked at my list and went down the list, crossing off the items as I went along.

I learnt to allocate time for email, social media and I no longer allow them to rule my life, I control as and when they come into my life.

Managing your time is very important if you are running your eBay business part time, and just run it at weekends and in the evening when you are home from work. When you are doing this you need to be very strict with the time and allow nothing to interrupt you – (apart from emergencies). You need to make sure your to-do list is kept up to date, and again done the night before, so that when you come home from work, you know what has to be done in your eBay business.

As an eBay consultant is is wonderful to watch people grasp the concept of using a To-Do list and see them go from not having enough time in the day to having spare time to build their eBay business which over time will allow them a future of freedom when they can say good bye to their boss and hello to a life of selling on eBay and other sites. And it all starts with a piece of paper and pen and the To-Do list

 

Who has heard the word Mamod ? Mamod has been around for many years and one of the product ranges they are world famous for and that is Stationary model steam engines. People all over the world collect them and the second hand ones keep their prices and there is a rabid market amongst collectors out there.

PICT0020 PICT0026 PICT0022

Recently I have been asked by a local Trading Assistant Client if I could list some of his models and accessories. To see a example of one of the engines I am selling over on eBay by looking at a Mamod SE-2a.

Also I will be listing some wonderful accessories for the Mamod engines keep your eyes peeled over the next few days.PICT0023 PICT0024

 

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I shall be adding links to each of the pictures once the items are up and alive on eBay. But for know you can pop a long and take a look at

 

If you asked someone a few years ago what Social Marketing was most people would look at you with a blank expression, while others would say something like marketing when you were out with friends.

social marketing, eBay Consultant, Andrew Milburn

But that all changed with the power of the internet and companies such as Myspace, Facebook, Google +  and Twitter. But to be honest there are dozens more out there. Some reaching for the mass market while other like Linkedin are more for the business person, Social Marketing or as it is also known Social Media is here to stay and is growing by the hour. You only need to look at companies such as Facebook and the 800,000,000 registered on the site,and the idea just started in a UNi dorm room by a few guys looking to make friends and as they say the rest is history.

As an eBay Consultant one of the questions is “Does Social Marketing”  work for my business, and in most cases I would say yes. There are a few instances where you need to tweak the use of it, but Social Marketing should be part of your overall marketing plan. But you do need to have a plan and not just put random posts up. Keep your social life and business life separate. Business people do not want to know what you got up to at the weekend – unless you are the brand of course, but in normal life keep it separate. Now by all means send your business links to your personal pages, but not the other way round.

Set your self a plan and then work your plan, but remember that when you are on these sites during your working day you are there for work and not fun. The main problem with these sites is you pop on and a few hours later, you are still there, having fun and no work done !!!!

Also you will need to use each site differently. The way you use and talk on Twitter will not work on Google +, and how you talk on Linkedin will not work on Facebook. Each platform has different users and they interact with each other and use different ways of communicating with users.

Get to know how these platforms work, find the platforms that work for you and your business, make a plan of action and then make Social Marketing work for you.

 

How To find wholesale products on eBay is a wonderful place to start to look for and find some great products to buy and then resell.

 

In the above short video I show you a quick example how to find products at very low prices with not many people bidding on the auctions.

The main tip when looking how to find wholesale products on eBay is to search during the daytime when other people are at work. If you follow the tip in the video and search by ending soonest you will have hundreds of products to choose from with very little competition.

Hope you find the above video on How to find wholesale products on eBay helpful and look out for other videos coming up soon.

 

Andrew Milburn Is An eBay Consultant Based In The Uk
info@MyAuctionEmpires.com 
07582 889 050

 

How well do you know your numbers ? If I was to stop you in the street and asked you for your eBay numbers could you give them to me without much thought, I would help you could but sadly not many people in offline and on line businesses can do this and when we get to selling on eBay people often do not bother.

know your numbers, eBay consultant, Andrew Milburn

it does not matter if you are clearing a few items out of your home or buying items to resell you need to know your basic numbers. If you get the basics wrong at the end of the month or year you might find you have been running your eBay business at a loss. Just imagine you thought you were making say £1.00 profit on each item and you were selling 10 a day, when in fact you were only making –£..50 per item over time it will be a massive loss.

Keep track of the cost of postage and packing items, and always be on the lookout for new sources for bubble wrap, boxes, jiffy bags. Again it may sound silly when you talk about a few pence on each box but again if you are sending out many items in a day or week it soon adds up.

I know it sounds like extra work, but if you know your numbers, and keep a regular check on them then you will be on top of your business, and the extra time it takes will over the years you are trading help you make more and more money. Spend some time each day and get to know your numbers and you will not regret it.

In the early days you can keep check of these numbers with paper and pen or a basic spreadsheet, but as you grow you can buy special programs or you can even get custom made software that is designed for your business. But whatever you do, start today and get to know those numbers and help your business stay on track.

Andrew Milburn Is An eBay Consultant. If You Need Help With Your eBay Business Send An Email Toinfo@MyAuctionEmpires.com
Or Phone 07582 889 050

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