I know In Love is a strange title for a business blog, but I have a reason. Today I was talking with a girl about product sourcing and she asked me, do I have to love my product or can I sell anything.
To be honest this got me thinking for a bit, and to give me time I asked her to explain what she meant. (As an eBay Education Specialist knows that is a good idea to give you time to think)
Well she came back at me with “Well I love the clubbing scene can I sell products to it” So I went through the usual teaching. Is there a Market, have they got money, have they got a means to pay for the product, etc etc. And she answered yes to all. And when we looked online it backed up all she had said.
But I did warn her that at times being in Love can cloud your business judgement, and if you have fallen in Love with a niche or a product you could be selling well passed the time it can make you money.
Now this girl is one sharp cookie. She maybe only young, (she was doing a business course at the local college ) and you could see her thinking. She said Yeah see what you mean……So again being a bit naughty said see what………she said it is like love in real life. She explained that she could really fancy a lad at uni, and go out with him and fall in love, but soon the lad starts cheating on her , but she is madly in love and cannot see it, even though all her mates are telling her. And it takes her some weeks before the penny drops that he is bad for her. And during that time her energy has beed drained etc.
I said well yes, at times we can all sell a product that we love, and at times have problems dropping it, but if we enter a market with a product like that we must be prepared to drop it or else the product we are in love with will drain our business.
Now a question I would like to ask you all and please leave loads of comments for and againist.
Can we sell a product we don’t love , don’t have feelings for and really market it to it full potential?