My Auction Empires – eBay Consultants

Helping You Take Your Business To The Next Level

Research

As an eBay Consultant each day is very varied and brings good points and also some bad points when having to deal with some situations a client goes through. But one aspect that I enjoy and I know other eBay Consultants enjoy is the area of research. In the olden days research used to mean going to a library and making loads of phone calls – (and this still works and is very valid and can bring you fruitful results) but in 2012 research can be done in so many more different ways. With the internet being one of the most useful tools any eBay seller can have.

But in today’s article on research I want to look at a broad overview and then with further articles look at each one in more depth. This will save you having to read everything at once, but it will also let you read something and then put into practise what you have just read. You need to do your research and then make a plan, and then put that plan into action and only then will you start to see the results from all your research.

So where can you go and do your research ?

  • Library
  • Newspapers
  • Magazines
  • High Street
  • Internet
  • Software
  • Membership Sites
  • People
  • TV
  • Shopping Channels
  • eBay
  • Amazon

The above is just a small example of where you can go and do some research for products that you are looking to sell. I would suggest that you spent sometime each day or week and all you do in that time period is research for new products and niches that you can sell into. As an eBay seller you need to get into the mindset that you are always looking to expand your product lines and looking to sell into other product niches. You need to be thinking like a buyer from one of the multi-national shops. The whole time they are looking for new products to sell. They do this by spending hour after hour and week after week looking at new products and then doing the research as to how the product will sell.

While you do this research you will find some winners and some losers, when you get a loser, you just need to learn to move on and find that next winner. But also something else will start to happen, as you become more successful and known, you will start to get phone calls and emails from companies asking if you would like to sell their product, while this saves you the time having to go out there, you will still need to do the research. Research is not one of those old fashioned boring subjects, it is fun and exciting and with all the modern ways of doing research out there it will be a fun part of your business and over the coming weeks we will be looking at some of the more exciting ways of doing research both online and offline.

Happy Research

Having been self-emlpoyed all my life since the age of 16 I have been involved in several business Market Stall, Selling Pet Food, Telecoms, Mail Order, and Internet Marketing. Looking back over the 30 years it struck me that my mail order and internet businesses stood the test of time. Yes the pet food business did to a certain way as people had to buy food for their pets, but during the lean times people went for cheaper brands and the accessory products just dried up.

But my mail order and internet marketing businesses never seem to be touched by the recessions we are hearing about around the world in recent years. This got me thinking as to why, this would be the case. As I did the research, talked with people around the world and read articles, it suddenly struck me.

Yes here in the UK we may be going through a recession but in Australia they may be fine. So while one market may be suffering, due to the fact that we run a worldwide business we can counter act our business. One sales are poor here they are kept up in another part of the world. And as eBay traders we should always look to take advantage of this.

Also due to the fact that we very often work from home we do not have the high overheads of some of the shops this allows us to keep our running costs down and this means we can offer much lower prices than people who have premises and staff to pay. Remember in a recession everyone loves a bargain and one of the first places they come to look for items is eBay.

As eBay traders and sellers we have a worldwide business, and have the ability and priveldge to be able to sell world wide on one of the largest ecommerce platforms in the world, and we can also start with very little money. There is no business like it, eBay trives in good times and bad times.

In good times people have money to spend and will buy luxery goods, and then in bad times they are looking for that bargain. As eBay sellers we can meet all those needs, no matter where we live in the world. As long as we have a computer, internet access and access to a delivery system we are in business – and we don’t even need to be near a delivery system, more on that another time.

Marketing Tip – Editorial Calendar 

 

Apart from sourcing the right products for your business the other most important part of your business is in the marketing of your online business as well as your products. You need to be marketing on a regular basis and dare I say it, you should be marketing your eBay business on a daily basis. If you do this you will produce a constant stream of traffic to your listings, and of course we all know that traffic means more buyers and more buyers means more cash.

An important tool in a marketers toolbox is something called an Editorial Calendar. Editorial Calendars are used in the magazine and other media businesses.  You can either request one through the regular mail or very often you will be able to find online for the magazine you are interested in advertising in or sending in a press release. I would suggest to start with in just using press releases for your eBay business as these are free to do and only cost time as you van send the press release in via eBay.

Editorial Calendars show the name of the magazine and will also tell you who to send the advert or press release to. Very often with main stream magazines, you have several editors and sub-editors each dealing with different parts of the magazine. The other important aspect of the magazine editorial calendar is it will give the subjects they will be covering in each edition and the date it needs to be submitted by. And this will vary from magazine to magazine and papers will always have a shorter lead time.

For example one of the coffee table magazines may have a two month lead time. So for example you look down the editorial calendar and see that the magazine is doing a spread of antique tableware and you sell table ware. You look and it will say the October magazine will be published on the 10th September. And they need articles and adverts by July 2nd. This is very common, and you need to mark these dates into your marketing calendar.

It is a good idea to start a spread sheet with the names of the magazines and blogs and the dates articles are required by and when the magazine will be coming out. I would also suggest that you include the contact details of the editors.

I would also suggest making phone contact with these editors and introduce yourself and your business to them, so that when you send in press releases they will remember you and your business. Keep your editorial calendar up to date, and then use the calendar and start sending those press releases out.

Life As An EBay Seller

I do not know if you are like me or not, but there are times in life when I sit back and reflect on what has been and what is coming. No I do not do this from a negative point of view, but I find it keeps me focused on the goals I set myself and make sure that I keep on track. While at church today someone asked me if I enjoyed my life as an eBay seller, without pausing for breath I said yes, it is the best job in the world, if you can call it a job.

Life as an eBay consultant, eBay, My Auction Empires, Andrew Milburn

Life as an eBay seller gives you freedom to do what you enjoy doing while at the same time providing an income to pay your bills.. For me living a life as an eBay seller allows me to work at business, while at the same time being able to spend time helping out at my local church. For others it may be to allow them to spend more time with their children or a loved one, or to travel the world.

An eBay business can allow you to be as flexible as you like, as long as you have a system in place. You need to set up systems to take photo’s, product source, list and ship items out, and once you have these all set up, you can run your business anywhere in the world where there is an Internet connection, and now with Amazon FBA you can send all your items into Amazon and they will take care of the shipping process for – more on that in later postings.

But also life as an eBay seller can be a very lonely place, at time if you work and live alone you do not see anyone unless you are out at the post office or product sourcing so you need to factor in some time to go out and meet people and have some fun.

I have been selling on eBay for over 12 years and still love the excitement and thrill when an item sells and there is nothing like that buzz you get when you list an item at auction and it goes for loads more than you thought it would. There is the thrill of going out there and finding that next product or products that will pay your bills for the next week or so.

Can anyone sell on eBay and have the same fun and freedom, yes of course. You just need that desire and passion to break free from the guaranteed wage packet and just go for it. Of course you would build your business first in your part-time and only when you have proven to yourself you can produce the income you need over a period of 6 months or more before handing in your notice. While others will still want to carry on working and just use the eBay profits to pay for all those extras and clear the debts.

You see life as an eBay seller can offer you so many areas and slants, you just need to make that decision, and then make a plan and then take action. If you do not take the action then you will never be able to experience what life as an eBay seller is like.

 

eBay And The Postage Price Increase

All over the eBay boards and forums people are voicing their concerns and anger over the soon to be price increases on the Royal Mail network. Yes to the average person on the street 14p increase on 1st and 2nd class postage does seem a lot, but I tend to stand back and take a overall look at the increase and how it will effect my business and the businesses of my clients.

Royal Mail Price Increase, Royal Mail, Andrew Milburn, My Auction Empires, eBay, eBay consultant

While the UK gets cross and upset over the increase we need to look at what can be done.

We can stop using Royal Mail and close our business down – An idea but not good one

We can stop using Royal Mail and use a different carrier for our items – An idea that will work if the items are the right weight

We carry on using Royal Mail and adjust the increase into our costing - To me this is one of the better ideas.

As eBay sellers we need to look at the bigger picture. For example the other day on the news I heard someone say that come the end of the month he will have to stop selling and close his business down due to the postage price increase, they who were around him on the interview were agreeing and feeling sorry for him.

But was that the whole story, well it is very hard to say, the news did not say what he was selling or what quantities he was selling it in, but what he did say they were small items that fitted in jiffy bags. So let’s say his postage costs will go up by 20p an item n round terms. Yes this does add up if you are selling a lot of items a week, but if the profit margin is only that small the seller needs to either source his product from another supplier, find a new product line or increase his sales price by the 20p (or what ever the extra costs are)

Like I said at the start of the article the price increases are quite high, but it is how we react to them. If we have the right margins in our business or maybe tweak our prices a small bit then everything will work out fine. But remember Royal Mail are not the only company out there that deliver packages there are many others who often offer a better service than Royal Mail with full tracking on every item and their prices are very good.

For sometime now I have been using a broker called Parcel2go.com and they work with companies like DHL, Hermes, City Link but the prices are very good and much cheaper than if you went direct to one of the carriers due to the volume they do each day.

So in closing keep a cool head, know your figures, tweak prices where needed and all should be good.

Happy Selling

 

eBay and Niches

As an eBay Consultant I have been asked by many people is it right to sell in a niche or not. As with a lot of things on eBay it all depends. As some one who has been selling on eBay for many years, and I have sold on just a niche based shop, a general shop selling many things and nothing the same and then I have sold in one shop which had a few big niches in it.

 

So what are the advantages and disadvantages of having a niche driven shop on eBay, again these depend but to me if I was going to be selling in a niche driven shop, I would go for a medium large niche and then break the categories down into the sub niches. For example you could go for cookware. And then you break the categories down into the sub-niches for example bakeware, saucepans, knives. And then break the sub-niches down into further smaller niches for example the bakeware could be cake tins, baking trays and with these you can have manufacturing niches on the categoires

This is a fantastic way to sell on eBay as you will be the go to person for say Cookware, and it would be a never ending niche with new products being introduced into the market place on a monthly basis. But also it is a niche that has a rabid following for vintage items and of course you can add these into your shop without any problem. And the vintage with the new would make a wonderful mix.

In closing this post on eBay and Niches I just want to talk about the downside on just having one niche on eBay and that is if you set out to do one broad niche and brand your shop and get a large following you will find it very difficult to introduce another main niche into your shop. If you feel you may want to do this then it might be better to go even broader when starting up your eBay shop, so for example instead of just having a cookware shop, you go for a home-ware shop. This will then allow you to sell anything to do with the home.

Just go and do some brainstorming, do some research and then just start, as they say nothing ventured nothing gained, but you just need to take the first step.

 

 

Life On EBay

As an eBay Consultant I am one of those people who walk the talk. Everyday I am working on my own business, or helping one of my clients with issues they may be having with their businesses. Selling on eBay is a fantastic way of life and to be part of one of the largest selling platforms is a real honour, but as with anything there are issues that happen, and it is how we deal with those issues that separates the leaders from the rest.

eBay, life on eBay, buying on eBay, eBay consultant

When you sit down with a client and go through the whole process of selling on eBay in the early days we work on getting the shop set up in the correct way and then work on keywords, pictures and categories etc, and for many sellers this is where it stops and to be honest that is all it needs, yes of course keeping up to date with the changes that are happening on the site and keep up to date with product sourcing, but the other day while doing some brainstorming for my own business it hit me like a bolt of lightening.

As eBay consultants we often talk about life on eBay and how we can mix and match so we can have a business that fits with our lifestyle and  the lives of those around us. We talk about listing items, taking pictures, finding the best product sources and trying to offer the best customer service we can. It was then that I thought as sellers we should also keep up to date with life on eBay, but from a buyers point of view. Now I know we cannot buy from our own store, but we can buy items that we use in our homes and businesses from other sellers on eBay.

But why would we want to do this. Well it gives us a feel as to what our own customers are going through, the highs and the lows of using the site to buy items. How the feedback system works, the types of emails customers get when they buy something. (We can also learn about good sellers and bad sellers but that is another topic for another day.) Very often when I sit down with a client and they say you never guess what this customer did, or the email I had of that customer………………….ok it might not be our fault (but quite often it is) but sometimes it is the sales process that eBay put customers through. And once we understand that, we know how to deal with situations if they go bad.

As an eBay seller can I set you a challenge, that each month you buy something that you need off eBay – in an ideal world we should always be thinking of eBay when looking to buy items for our business or presents for a loved one. But if every month we buy at least one item then we will be kept up to date on how the buying process works, we will know when things change or if there is an issue with one of the process. And thinking long term if and when something does go wrong you will be able to talk your customer through the problem and explain the steps they need to take to complete the sales transaction.

Hope this has helped you.

Want It

I guess we have at some time in our lives used the words Want It. From a young age to grown up’s we have or will at some stage in our lives say I want It or even want it now. Now depending on how forceful we are or how desperate we are will depend on whether or not we will get what ever it is.

 

http://pages.ebay.co.uk/wantitnow/

Now let’s translate that into our eBay business, we need to make our listings so that people want our product or items we are selling even though they do not know at the time that they want it. But the article today is not about that it is finding out what people want and then selling to them. And eBay has provided this for us sellers. There is not much research, no money to spend. eBay have a section on their site called Want It. Here people can list an item or product they are after, they can put as much detail as they like, they click post and there it goes up onto the want it section of the site.

As sellers we can go along and type in a product we are selling and if there are people wanting it, up the details will come and we just respond to them with an offer, and then if they like the offer they buy through the normal way. But what I find interesting is the fact that buyers will just post something they are looking for without search the main site, strange but true.

This want it page is a great resource for us sellers and can I encourage you to take a look and see if there are people wanting your product right now, if so respond with an offer and see what happens. Nothing ventured and nothing gained as they say. Give it ago and soon you will find you will become hooked and using the want it page as part of your monthly marketing package, after all it is free and takes as long as you want it to take.

Don’t Keep Your Eggs All In One Basket

I guess you will have heard the phrase don’t keep your eggs all in one basket, and it is so true in all areas of your life, even when selling on sites such as eBay. eBay is one of those companies who have stood the test of time and the seem to just go from strength to strength and no matter what state the economy is in items always sell. But as an eBay consultant I always teach clients to have an open mind.

eggs all in one basket, eBay, ebay consultant

Today there are many online platforms where you can sell your items both new and old. Some of the platforms have a large amount of traffic while others have a smaller amount but they are still work as they are niche driven, and then you have those sites which seem to just tick over, but today I want you to start to think outside the box and take a look at what else is there out there.

Apart from eBay there are sites such as Amazon and Etsy and for now I just want us to focus on these three, (and to be honest unless you are selling items that are over a certain age or are craft related it will just be eBay and Amazon). But why do I want you to look beyond the wonderful world of eBay ? A few thoughts straight off are, what would happen if you woke up one morning and found the eBay servers down, or you had been banned from the site, yes we know servers can get repaired and at times they can remove the ban from you, but this all takes time. Now if you had another string to your bow or a few eggs in another basket, you would already have a presence on the other sites and platforms and it would not take you long to be up and running on these.

Apart from making sure you back is covered another reason is sites like Amazon and Etsy give you more coverage and at times your buyers will only buy from a certain site and maybe you could be missing out on a large amount of footfall and in turn you could be missing out on a missed sales and no one wants to do this.

The sites I recomend you have a presence on when you can are ;

eBay

Amazon

Etsy

Each of the sites have there own sets of rules and regulations but once you have sold on one it does not take long to learn the rules and how to, to sell on the other sales platforms. Yes some people may feel safe by keeping their eggs all in one basket, but all it takes in one little accident and you will have a lot of cracked eggs and if you you are not prepared then you could loose a large amount of your online business. Be prepared and start looking around at the different sales platforms there are out there and remember that saying Don’t keep your eggs all in one basket.

Happy Selling

Making Money With EBay

People all around the world are looking for ways to increase their household incomes. While for some people having an extra part-time job may be the answer, for a lot of people it is not practical to be out of the house any longer due to personal commitments within the home. Also each and everyday we are reading and seeing in the media that people are loosing their jobs so what can be done ? Well at times the answer is often right in front of us, and today I want to talk about making money with eBay.  Yes it is still possible to do this, and now eBay is growing up it is becoming far more easier due to the site being more user friendly and a host of support programs out there.

making money on eBay, eBay, eBay Consultant, Lichfield, WS14, WS13, WS15, Andrew Milburn eBay Consultant

When I first started selling on eBay back in 1998 there was none of that, and I and others had to learn the hard way and learn by our mistakes it was fun but at the same time it was hard. Today in 2012 there are more people visiting the site and as we all know the more people that come to a site the more chances there are to get a sale. Now I am going to be the first to admit some niches do have a lot of sellers in them, but if you start out on the right foot and with the right mindset you can still be making money with eBay on a regular basis. But there are a few rules that you need to look at and we have talked about these before and will talk and show you about them in other posts, but the most important thing is that you take action.

You can read blogs and forums, buy books and go on courses and all of these are good and will help you in your journey of making money on eBay, but at that stage they are all head knowledge, you need to sit down write a plan of action and set yourself some goals and then take action. A vision / goal for your business in very important and for those who know their bible there is a verse in there that says “Without a vision the people perish” replace people for business, and this is so true.

Once you have set down your plans and goals on paper, you need to step out in faith and take action. Now I know we are all busy people but if you are serious about making money with eBay you will find the time. For example to start with if you got up a half hour earlier in the morning and did some work on your business and then at night stopped watching TV for an hour a night over the month you would have found an extra 45 hours a month that you can apply to your business. This is in effect an extra week a month you have found by doing two simple steps.

Of course I know each person is different, but if you take small action steps each day and do small steps each day in your eBay business then you will soon start to see your business grow. You need to be consistent in what you do and within a short space of time you too will be making money with eBay. Go on and give it a go what have you got to loose?

 

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