Do seasons matter ? Well let us take a look…………….One of the things that suprises me is when out coaching with a client in the field we see some items at knock down prices and they walk straight passed them. But when I think back I did the same thing, but I had no one there to pull me back. To help us understand the question let me paint a picture.
We have just had a great summer and the autumn is almost here, those summer days are gone and people are looking forward to Thanksgiving and the holiday season. While you are out shopping in your favourite store you notice a large pile of summer ladies maternity jeans, but as summer is long gone you walk passed, even though you noticed the price was now $4.99 instead of $40.00.
Stop right there and rewind the tape…………………………………………. You have just walked passed a money machine. Well in fact two (the second one is maternity this is always a money maker, but that is not for today). You see if you buy at $4.99 and sell at $20.00 you are still going to make good money.
So how are we going to make this money, look it’s freezing outside who is going to use these jeans, no mum expecting. Or who is going to buy those sun glasses etc, or do you know we are about to have a heat wave. Well……………………………….. yes I do know who will buy them and yes we are about to have a heat wave. Now stop laughing, I have not lost my mind. We need to look at the bigger picture.
You see where we live, it may be freezing and snowing, but half way around the world it is spring and summer. It is going to be hot, sunny and people are wanting summer items, but the shops are selling summer stuff at high prices, this is business. But………………….. you have been able to source these items at cheap prices, put them on sites such as eBay and making good money.
So yes Seasons do matter, we just need to see the bigger picture and if we see an item on sale in a local shop at silly prices due to the end of season where we live, we need to stop and think, can I sell this in another country where the season is about to start.
