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Being an eBay Consultant for me is one of the best jobs in the world, here am doing something that I love doing and being paid for it at the same time, but at times you have to deal with subjects that there does not always seem a clear and cut answer and today we will look at one of those areas when we talk about postage costs.postage-scales

I guess we could call it something else “Free Or Not Free”. When I first started selling on eBay in around 1998, I always charged postage and no one seemed to mind that they were buying a 99p CD and paying £2.99 postage, but over the years mind sets changed, and for a lot of the items I started to sell I did with free shipping or the UK Market Place and just added the cost price of shipping when I sent items abroad.

Very soon I was hooked on the concept of free shipping and leant to add the price into my sales price, customers loved it, and so did my sales. But at times I still added shipping and postage costs even for the UK Market when the item was bulky and heavy…….again as long as my buyers knew what to expect they were happy.

Roll on the years to 2011………….eBay and people liked the free shipping method and by now 99.9% of my items were done free shipping. That was until I took on some new Trading Assistant Clients, they all said they wanted the postage costs to be kept separate I explained how eBay worked but to no avail. I then went away to do some research to show them in black and white that buyers wanted free shipping and my findings really shocked me……….buyers wanted postage as an extra and were willing and also expected it. But this is eBay and over the years nothing shocks or surprises me really now.

So the motto of this post is to do your research and if the market place want free shipping give them free shipping, but if they want to pay for postage and shipping as a separate item put it as an extra. To find out what your customers want, just go and take a look at the category you want to sell in and see what the Top Rated Sellers are doing and follow suit.

But if they do want to pay for postage and shipping please do not be greedy, cover the postage costs and cost of a box etc, but do not go mad….buyers will not come back and buy again from you. Also I have started to put on all my listings a small sentence “ If when we post your item we have over charged you on the postage costs we will give you a refund of the difference, otherwise we will make up the difference”

Hope this article has helped you with the postage and shipping part of your listings. If you need any help with your eBay business we can offer our eBay consultancy to you for as short as an hour through to a monthly on going job. The choice is yours.

 

 

 

keywords

 

As an eBay Consultant I am often asked by both new sellers and sellers who have been selling on the platform for a long time…..”Do Keywords in the eBay title make any difference” And I always reply Yes, but it also depends on how the rest of your listing is laid out, and over the coming few weeks we will be looking at the different aspects of a listing and that how on their own they do little but when you put all the bits together you have one fantastic listing.

In part one I want to talk about Keywords and their use in the title. Gone are the days with eBay where you could list anything with any title and it will sell, eBay has grown up and so have the types of people who use eBay. Today you have all age ranges and types of people buying off eBay.

Before we start I want to tell you a few BIG NOs in using titles on eBay.

  • Do Not use words such as WOW……..LOOK, WICKED, SUPER – unless these are in the title.
  • Do not keyword spam either the title or the listing. For example if you are selling a scented candle do not put “Scented Candle Like Yankee Candle” if you do this eBay will take your listing down and if you keep on doing it they will close your account down. Only use brand names in a title or listing if you are selling that make or brand.

Of course there are many more no’s to think about, but the above two are important.

Below are a few pointers to help you find good keywords to use in your eBay Listings.

  • Always try and use all 80 characters – as you write the title try and think like a buyer at all times. You need to think what would my buyer put.
  • Use words such as your buyer would use, this should be easy for you as long as you have your keyword lists sorted. (They will be articles on this at a later stage)
  • Use the free tools on eBay such as eBay Pulse this will give you an up to date feel for the type of words or phrases people are searching for in your category.
  • Always use the main keyword at the start of your title, for one reason although eBay has given us 80 characters…..Google only reads the first 60 or so. So if you put your keyword at the end Google will never ever see it and you could loose a lot of traffic.
  • And although I have said to use all 80 characters, if you cannot think of any other words and you have only used say 50 characters do not just put junk words in leave it with what you have got.

As you list more items you will find your titles will get better and better, it is a skill you will learn in a very short space of time. Hope you have enjoyed this article eBay and keywords and this is the first article in a mini series to help you get better listings on the eBay Platform.

 

 

Take The Experts With You

 

Important Dates

We are well into October, so please mark these very Important Diary Datesinto your calendars, mind’s and To-Do Lists. These dates could make or break your

and Amazon business, also if you miss out on the dates you will be leaving a lot of money on the table.

Before we get into the dates, just for the new people and those who have not gone through a Holiday selling period I want to cover why these are Important Diary Dates. As the Christmas / Holiday season gets closer we as online sellers need to look out for these dates, the reason being we need to be thinking ahead to get stock into our business, shipping supplies in store and make sure we have enough hours in the day to do all the extra listing and the extra shipping that this will bring you.

Important Diary Date One – October 31st (Halloween), – Ok you are not planning to sell Halloween goods on this day, that should have been planned back in the summer. But Halloween is the starting point where you will see sales start to climb for the Holiday and Christmas buying period. Are you ready ?

Important Diary Date Two – Black Friday (This year it is November 25th). Black Friday is traditional the first Friday after Thanksgiving. It is when the retail stores have their busiest sales period. This day also shows a marked increase in retail sales here in the UK.

 

 

Important Diary Date Three – Cyber Monday (This Year it is November 28th). As the name suggest cyber Monday is when there is a massive peak in online sales. This peak happens on the first Monday after Thanksgiving.  As online sellers we need to watch this day and make sure we are well prepared for the sales that will come in.

Important Diary Date Four – Super Saturday, this is the last Saturday before Christmas, but this year 2011 it is expected to be Saturday 17th, as the 24th is Christmas Eve. This is the last Saturday for people to get their last minute shopping items in time for Christmas and the Holiday season.

Important Diary Date Five – Hanukkah, make a note of this date and send out emails and offer items for sale to this important Holiday festival.

Other Important Dates – Other dates you need to mark in your diary are Christmas Day, Boxing Day, and New Years Day. The main reason is while you might not make any sales in your own country on those days (but last few years I have done), we run an international business and while it maybe Christmas Day where you live, somewhere else in the world may have had Christmas Day and else where it is still Christmas Eve.

So make these Important Diary Dates down and see if you can apply them into your online business and make some extra money.

 

Toys

Yes it is still true toys sell big time on the run up to the Holiday and Christmas period. Ever since time began parents gave children special presents during holiday periods. In the early days it was just a rock (Only because that was around), and then over the centuries the toys have got better and better and with that they have become more expensive.

On our TV screens and in every magazine we are seeing adverts for the hot presents for children this Christmas and believe me, we have only just began. Over the next weeks those adverts will become bigger, louder and more hyped. Persuading everyone their Toy is the this years top toy.

So how does this effect you a seller on sites such as eBay and Amazon. You need to be both clever and also willing to take a risk or punt on some of the these toys. And there are several ways of doing this.

The first way is go to a wholesaler and buy some boxes of these toys and add them to your eBay and Amazon listings and if you and those in the marketing world you will make money. But you will need to buy in bulk. This means lots of money and storage space.

Another way, is to play the Retail Arbitrage game. This both fun and also less risky. You hear family, friends and the media talk about this hot latest toy, and while out at Tesco’s you see this said toy, but you also notice they are going fast, so you put a few in your shopping trolley. Get home and list them at auction, few days later news is they are out of stock………..your items sell at 4 times the normal selling price. And this can and does happen many times over.

Another tip, each year some toys are always good sellers year in and year out, but due to supply and demand they always sell out on the run up to Christmas. So why not buy some of these items each month and when you hear stocks are running low, you put your items up for sale and the final selling prices will go through the roof.

The above was talking about Children’s toys but the same principal can be applied to any item and also at any time of year. Buy while there is stock, and then re-sell when the stock has run out. Think of those times when companies bring out limited edition sweets, drinks, make-up. Buy extra, and then sell at higher prices.

In closing please only use money you can afford to loose. There will be times when this principal does not work, but in those time, just sell the items at cost price or just below cost price, and move on. Life is too short to hold regrets and it is part of the principal of buying low and selling high.

Andrew Milburn Is An eBay and Amazon Consultant Based In The UK.

How Does eBay’s Make Offer Work ?

A question that I get asked time after time by new people and by those that have been selling on the eBay platform for a long time is what and how does eBay’s Make Offer work? Well before we get any further I would like to clear up a small point, it is called Best Offer, but for some reason people call it Make Offer, Make Me an offer, or Best Offer.

If you stop most people in a country where they have an internet connection and ask them a question you will get a response something like….it is an online auction, a big car boot, an e-commerce site and several other answers. Yes eBay is all that and so much more. It did start life as an auction site and then they added a buy it now function where people and businesses could sell their items at a set price. Then one day they launched “Best Offer” “Make Offer”, and this opened up a whole new playing field for sellers and buyers.

So what Is Best Offer / Make Offer ?

 

The best way to describe it is an auction in reverse. Instead of you bidding the item up in price, you send in a lower offer price to the seller and wait for them to respond back to you with a Yes, No, or Counter Offer. For example let us say you have your item on sale for £50.00, and have Best Offer set up, someone can send you an offer of £40.00 or any price, it is up to you to say yes, no, or you can send them a counter offer of anything between £40.00 and £50.00. Now the seller can either say yes, no, or send you another offer. This can happen twice in a 48 hour period. Once you or the buyer has said yes the deal is done and the item has sold, and you go through the same invoice process as you would normally.

You can automate the whole process, and now while this is good, it does have it down side as you set the figures and their is no human interaction. Let’s say a customer has bought 10 items and they are looking for a bit of discount, now they could put in a Best Offer at a slightly lower price and include a note saying they are looking at buying 10 items and would you except this lower price. If it was on automatic and was below the figure you set it would be an automatic decline, as the system cannot read notes.
But if you had got it set to manual, you would have read the note, and made up your mind.

Hope this has helped you with the question “What is Best Offer / Make Offer”

Andrew Milburn Is An eBay Consultant Based In The UK

Get eBay Research Tools

If you are semi serious or or full time seller on eBay there will come a time when you need to do eBay Research . Now there are several different ways in which this eBay research can be done.


The first way is the old fashioned way where you go through listings, see what is sold, then you get word on the street and from family and friends, and then you take a deep breath and buy your items. Now yes this has worked in the past and will still work in the years to come when you sell on sites such as eBay, but you are taking a great risk, and this risk could cost you everything.

Image via Wikipedia

The second and easier way of doing your eBay Research is by using research tools like the one from TeraPeak . This research tool gives you vast information – the best day and time to list your items, the best section to list the item in, and as well as all of this data it gives you what they call sell through information. Now this is worth your monthly fee on it’s own. This sell through data from eBay will tell you straight away if your item will sell or not. For instance if it has a sell through rate of 2% it has little chance of selling, but if it has a sell through rate of 95% then you stand a good chance of selling your stock.

But as with anything you do need to test this eBay Research Tool from Terapeak but over the years I have been using it, it has never let me down, or my clients down, go on and give it a go.

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A child’s future is one of the most important things in any parents life and as the child gets older, they too start to think about the future and what the future holds in store for them. Sadly for many a college or university path is out of the question due to the high costs involved.uni

Yes there are the funds and savings plans you can pay into as soon as your child is born, but these cost money and to many families it is just not practical for them to do this. You can add small lump sums into a plan in the hope that once your child gets to the college age there will be some money in there, buy will this meet the many thousands that will be needed to fund them, guess not.

Another way is for the child to take out student loans, and once they have finished college and get a job they start to re-pay them back. While this is a solution and does work, the child is starting adult life in massive debt and may not pay off all the fees for many years. Not a very good start to adult life.

So what is the answer? Well they could get a job while at college, and work before and after college, but what about college work and exams. It can be fitted in but most part-time jobs take up many hours. Let us think out side the box we are in the 21st century and the age of computers. Teach your child and show them how to use sites such as eBay, Amazon etc, and how they can make money by buying low and selling high.

There are a few steps that you need to take to start with.

@ Show and help them how to open an eBay and PayPal account.

@ Maybe show them hot to open an Amazon Account.

@ Take them through the whole process of how to list items on both platforms and how to offer good customer service.

Once this has been done you have done that old saying “Tell someone how to fish and feed them for a day, but show and explain how to fish and feed them for life” You have just shown your child how to provide for all their college and living fees. Plus they will have a business when they leave too.

Now it is best to start this process a few years before college so your child can build by money before they go, and their online business will be up and running. As for stock I know some parents who will buy the child a few pallets of items to sell, and then teach them how to re-invest some money and use profits to pay bills.

Another way you can teach them to buy from thrift shops, estate sales, car boots, and buy cheap and sell high. But what you sell does not matter that much as long as a profit is made, and the child can attend college and university debt free and live there debt free, and not worry about cash. And if they need a new laptop etc, they will know what to do…………… Sell more stuff.

Hope this has helped you see how just thinking out side the box can let your child attend college, by using eBay and other ecommerce sites.

I would guess if you stopped most people in the street and asked them “Do they like change” a very large proportion will say no or not really. And only a few will say yes we like change or do not mind it. But like it or not change happens. Now I am going to be honest with with at times when change happens the reason we do not like it is because it takes us out of our comfort zone. We are happy where we are and when things around us change we need to change to take these changes on board.

But as with anything change will happen. Just think you are reading this article on a computer, 15 years ago it would have been in a magazine or newspaper, but because things change you are now reading it on a computer, but since the computer came out that too has changed and thats to people like Apple with the iphone and ipod touch, and other phone companies some of you will be reading this on the phone. All because of change and the fact the people were will to take on board and embrace change and move with it.

So what does this have to do with your online business and selling platforms such as eBay and Amazon. Well from the second you signed upto these companies to help you sell your items on the ecommerce platforms that sites have been changing. Some of the changes you will have seen as in the layout of the site and how the site feels and works. Other changes will have been to the code and the programs they use to run the site, these you will not know or see.

But other changes they do you will see, feel and know about and it is these changes that some people get so worked up over. They shout, they complain, they leave bad comments and some even say or do leave the site. but by doing that who are they hurting ? Yes ok on the surface they may be spitting fire but at the end of the day it is their business they hurt. They will jump from platform A to platform B. But when platform B decides changes are needed where do they jump ?

Sites such as eBay, Amazon, etc, do not wake up and say hey lets make this change today, to upset our sellers. No the changes have been thought out over a period of time. These sites need to keep all sides happy. Sellers, buyers, shareholders etc. At times sites may seem to favor buyers well yes as if there were no buyers no one will sell.

Changes are made after a long period of working out and thinking, and yes we may think why have they done that change, but a few months down the road a little light will go on in our head, and we will say now I see why that change was made. The changes will happen, as sellers we need to look at them and apply them to our business, and move on. And build bigger and better businesses because of the change.

 

If you are looking to sell online or are already selling online in a product niche or several product niches then you may be aware of Trade Magazines for your niche. Now some of you may be getting these already,while others think it is just not worth the time seeing if there is a magazine then applying to receive them on a monthly basis. I need you to think again, if you are into online selling to make money either full or part time then you need a subscription to a trade magazine or several depending how many niches you are in or looking to go into.

Now some of the magazines are free of charge, and yes these free ones are normally high gloss thick magazines. But at times there will be charge and this can be for a few dollars right up to several hundred

dollars. This all depends on the niche you are in, and the type of retailer they are reaching.

So What Is In A Trade Magazine ?

Before I start I would like to say a trade magazine or publication, can be a thick gloss magazine or it can be a thin photo-copied newsletter and even at times an e -mail, plus it can be  mixture of them all. The publication can come out daily, weekly, monthly or every year, again this will depend on the niche you are in.

Within the trade publication you will find facts about products that are selling well, products that are not selling and also products companies are about to discontinue. Now have your product sourcing hat on here as you read this section, if you see a product line that sells well and is about to be discontinued, buy some, hang on to them for a bit then sell them, and you should get some very good prices for them when you sell.

TP1

Quite often there will be sections on marketing, interviews with other retailers where they share their "Trade Secrets" with fellow traders. Very often there will be a section in the Trade Publication where manufacturers, wholesalers, and import agents tell people about new products they are bringing out and the dates they will be launched.

Now the wholesale section alone is worth the price of the magazine if you had to pay. Just think you working from home will have the same information as the buyers at Walmart, Sam’s Club, Macy’s, Harrods will have, you will be on the same level as them. For a product sourcing, and product knowledge you cannot beat have several Trade Magazines and emails once a month land on you desk.

If you do not already have a trade publication or do not know where to get hold of one, go over to Google and type in what niche you are in followed by +Trade Publication this should give you the trade magazines within your niche.

As an eBay Education Specialist I am asked time and time again, “what should I sell on eBay ?”, or another question is “How do I know this will sell?” Well there are some very simple methods.

1) Ask you Children and their friends if this is a product they would buy……. Children are always up on these things
2) Ask people at work – you can get a good felling if people say yes or no, but also ask them why.
3) Ask family and friends.
4) You can look online and look at Google.

Now while all those are good and very often I will use at least one of those, for if everyone says yes I almost have the answer to “What Should I Sell On eBay “. I would buy one and it all fails at least you know you will get your money back or just make a small loss. But there is another way which can give you all the information you would ever need and then some. You would be able to see what is known as sell through rate………..

This is a % figure that tells you if a product is good or not, for instance is it says the sell through rate is 25 % then you would have a 1 in 4 chance of selling but if it say’s 100% you know for every item you put up for auction it will sell.You can see what the best day and time to list and finish an item, you can spy on what others are selling and how well their items are selling.Now the cheap way is to go into eBay, click on advanced search, the type in the item you want to search for and click on completed lists, very soon you get a listing back.Now click on sort from highest to lowest and look for all the green listing (this means they have sold), now you can click on on each listing and make a note.OK I can hear you say, Andrew I do not have the time for all this, Ok I know it takes time but would you rather take the time now than end up with boxes of item you cannot sell. But stop, take a deep breath, there is a way, there are software programs and websites out there that for a small fee will allow you to tap into their data-base (This data base is a direct feed from eBay) and from this data base it is all laid out into graphs, charts and listings. all you need to do is add the keyword, click a few buttons and within seconds you get all the information in front of you. If you use this information, you will be way ahead of others who just buy and sell blind or use the long way I mentioned earlier. And very soon your sales will go up and even better the items you list will be selling better as you now know what to list, on what day and what time. I have tried many of the programs and my currant favourite is Terapeak, they seem to know what they are doing, and lay out all the data from eBay in an easy to understand fashion.

Hope this answers your question to “What Should I Sell On eBay

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