As an eBay Consultant one of the questions I like to ask a client both old and new is “What business are you in ?”. Now normally I either get a blank stare or they come out with what ever they are selling. For example if they are selling shoes….they say they are in the show business.
Now while they are right, they have missed out a major part of the business they are in. Some people who have been selling online might come out with a phrase such as “We are in the marketing of shoes business” Again they are right, but as an eBay consultant the words I am always looking for is “We are in the attraction business”
To many people this is a major mind shift, they have gone from selling say shoes, to marketing them, to being in the shoe attraction business, and until online sellers can get this they will just be shoe sellers – Selling shoes day in and out, but as soon as they get get the word attraction business into their thought, they will be selling and marketing items on a much larger basis.
So what do I mean the attraction business ? My thinking is we need to move from just being a seller of an item to someone who attracts buyers and lookers to our shop on a regular basis and the more attractive we make our eBay shop and listings the more items we will sell.
As we look around the world we are bombarded with adverts and sales gimmicks, but our minds focus and draw into those adverts and listings that look attractive. Our eyes scan eBay listings for an everyday product, but all of a sudden they stop and focus on a listing. It is the same product, same title almost, same price, but something has stopped us in our tracks. The picture and listing looks attractive, the person has made their listing stand out and almost forces us to click on the listing and then once inside the listing they make it even more attractive and by the time we have come to the end of the listing we have already bought the item.
So the next time you write out an advert or eBay listing, stop, plan and think on ways on how you can make your listing more attractive and stand out from the rest of the crowd. If you can learn this skill then you will be able to drive more traffic to your eBay listings and because you have more traffic in the end you will have more sales and more sales means more profit for you.
So go and make your listings more attractive and make them stand out from the rest of the crowd,
Happy Selling
